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Small Business SEO for Local Businesses
Every local SEO campaign is tailored to an enterprise-level strategy. While most local SEO companies rely on outdated, ineffective strategies that are more likely to decrease than increase the value of your website, we don’t.
To acquire relevant links around your geographic area, our local SEO services focus on silo-based keyword targeting, intelligent content creation, and localized digital PR. We believe that location-based relevance is what Google values most, so that’s Boosted Advisors top priority.
Search engine optimization for B2B and B2C businesses
From a upscale Los Angeles boutique to an industrial construction company serving all of California, we handle local SEO for a wide range of clients. Every time, we put together a cohesive strategy that delivers success for your business.
For ROI-minded business owners, local SEO is a great marketing investment. As a result of our work, we achieve higher rankings in both standard search results and local results. Mobile users find your business through regular and Google Maps searches, resulting in more leads and foot traffic.
Local SEO in United States
Even against industry giants, local SEO helps small businesses stand out
If You might be daunted by larger competition if you own a small business:
- A local business address is preferred by half of mobile phone users searching for something nearby, according to Google.
- Google reports that 46% of all search engines look for local businesses.
- Over half of all searches done on their phones lead to a visit to a physical store within one day, and 84% of shoppers prefer promoting a local business over a non-local one (Accenture).
For small businesses to gain a competitive advantage even against bigger competitors, a well-conducted local SEO strategy is crucial.
Having a local search engine optimization strategy has many advantages
- With more people preferring local businesses, having an effective local SEO strategy gives you an advantage over your competitors.
- Retaining customers: You can keep customers by engaging them actively. Your customer base will most likely be sustained along with positive reviews, and you will most likely attract new ones as well.
- Invest in a professional-looking website that is easy to navigate and a content strategy that is engaging to earn your customers’ trust.
- You should stay visible to people who are likely to make a purchase: With 50% of mobile searches visiting a physical store nearby, ranking on the first page of local searches is a great way to boost sales.
- You can attract new customers from all over the world. Local businesses will also be sought after by newcomers and visitors. It is possible to increase your business’s lead generation by appearing first on relevant local searches.
- The cost is affordable: Unlike pay-per-click campaigns and sponsored social media ads. Small business owners benefit from local SEO because it is affordable. In order to maintain a good ranking, you don’t have to spend much money.
- Local businesses often fail with their local SEO campaigns if they overlook crucial items that responsible and experienced agencies like Boosted Advisors pay attention to:
- The Benefits of Hiring Boosted Advisors for Your Local SEO
- To understand your business and your customers’ needs, we collaborate closely with you.
- A strong and engaging content strategy is our top priority.
- Making meaningful adjustments based on relevant metrics is part of our regular monitoring process.
- Using target landing pages, we educate site visitors and motivate them to take action.
Here are 19 things you can implement starting today if you have the thought of starting out without our service.
- Local SEO aims to improve a business’ rankings in local search results by optimizing its online presence. A geographic marketing strategy is essential for businesses looking to attract local customers. You can improve your visibility in search results and drive more traffic to your business by optimizing your website, Google My Business listing, and other online assets for local keywords.
- GMB is a free listing service provided by Google that allows businesses to manage their online presence across Search and Maps. Businesses can provide customers with detailed information about their products and services through a GMB listing, including their location, hours of operation, and contact information. Customers can also receive updates, events, and special offers through GMB.
- Local SEO relies heavily on optimizing your GMB listing because it allows Google to determine the relevance and accuracy of your business information. By providing accurate and complete information to Google, you can ensure that your business is listed correctly in search results and that your customers can find the information they are looking for. Name, address, phone number, website, and categories of your business.
- Claiming and verifying your GMB listing is the first step towards optimizing it. You can do this by searching for your business on Google and clicking “Manage now,” or by visiting the Google My Business website. After you have claimed and verified your listing, you can start updating your information and optimizing it for local search.
- You will need to fill out all the information regarding your business, including your name, address, phone number, website, and categories, after you have claimed your listing and verified it. If you want local SEO to be effective, you need to ensure that your Google My Business listing can be found by customers and that Google understands its relevance and accuracy.
- In the next step, you can upload photos of your business, including the profile and cover photos and products or services photos. Your customers will understand what to expect when they visit your business when you use visual representations like this. To increase customer engagement, GMB listings can also be enhanced with photos.
- Give customers the opportunity to leave reviews on your Google My Business listing. Local search results can be improved and your credibility can be increased by positive reviews. Providing valuable feedback on your products and services through reviews can also help you build trust with potential customers.
- Through the GMB Posts feature, your customers will receive notifications about updates, events, and offers.
- Through the GMB Posts feature, your customers will receive notifications about updates, events, and offers on social media. In addition to driving more traffic to your website, posting can also increase the likelihood that they will visit.
- Your website should include relevant keywords, meta tags, and content related to your location and services. Enhancing your website’s search engine visibility will help your customers find the information they seek.
- Your website should be mobile-friendly and load quickly, as these are important ranking factors for both Google and users. Increasingly, customers are searching for businesses on their mobile devices, making it essential that your website is optimized for mobile devices.
- Your website’s backlinks should be high quality and relevant. Taking these steps will improve the authority and visibility of your website in search engine results. Gaining backlinks from reputable websites will boost your website’s ranking and visibility in search results.
- Search engines will find your website more easily if you create content that targets local keywords and phrases, such as “best pizza in [city]” or “hair salon in [neighborhood]. By creating content that is relevant to local needs, you can also attract local customers.
- With structured data, also known as schema markup, you can provide Google with information about your business, such as your address, phone number, and hours of operation. As a result, Google will be able to provide users with more accurate and relevant information about your website in search results.
- Boost your listing on Yelp and Yellow Pages, as well as other local directories. Your visibility in search results will increase and you will be able to reach more customers. You can also ensure accurate and consistent information about your business on other directories by optimizing your listings.
- Improve your local SEO efforts and analyze your competitors’ online presence to distinguish your business. Increasing your sales can be achieved by differentiating yourself from your competitors.
- It can be a fantastic way to connect with customers when you are using social media to promote your business and services. If you have social media profiles for your business, be sure to include the location. You will thus appear more prominently on search engines, which will make it easier for customers to find you. Another way to increasing customer loyalty, social media engagement fosters relationships between companies and their customers.
- Google Adwords can help you drive more traffic to your site by using local keywords. You can increase traffic to your site by enhancing the visibility of your site in search engine results with Google Ads. Additionally, targeting local keywords and your service area can increase your conversion rate and encourage customers from your area to make a purchase.
- Try and maintain a strong online presence by continuing to update your business information and engaging with your customers, which will ultimately enhance your local SEO ranking. Engaging with customers and keeping your information up-to-date will assist you grow
Get the performance you deserve out of your website. Contact us today so we can plan your future!
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Do you need help with a one-off project or are looking for a long-term partnership, get in touch and lets have a chat.